The digital marketing landscape is constantly evolving, and for businesses in Australia, staying ahead of Google’s algorithm changes is paramount. As an expert in digital marketing down under, Qubit International is here to shed light on a crucial upcoming event: Google’s July 2025 Core Update.

These core updates are not minor tweaks; they are significant, broad changes to Google’s search algorithms and systems. They’re designed to improve how Google assesses content overall, ensuring it’s providing the most relevant, reliable, and high-quality information to users. For marketers, this means a potential shift in search rankings, traffic, and ultimately, business visibility.

So, what should Australian marketers, agencies, and businesses be focusing on as this update approaches?

Understanding the “Why” Behind Core Updates

Google’s primary goal with core updates is to enhance user experience. They aim to reward websites that demonstrate E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness. While every update has its nuances, the underlying principle remains consistent: Google wants to surface content that truly helps its users.

This means that if your content is genuinely valuable, well-researched, clearly presented, and comes from a reputable source, you’re generally on the right track. Core updates often penalize tactics that aim to game the system rather than genuinely serve the user.

Key Areas to Audit and Optimize Ahead of July 2025

While Google never pre-announces specific ranking factors for core updates, historical patterns and Google’s public guidance provide strong indications of what to prioritize. Here’s a comprehensive checklist for Australian marketers:

1. Content Quality and Relevance: The Cornerstone

• Deep Dive into User Intent: Are you truly understanding what your target audience in Australia is searching for? Go beyond keywords and consider the intent behind their queries. Is it informational, navigational, transactional, or commercial investigation? Tailor your content to match.
• Originality and Value: Is your content offering unique insights, perspectives, or data? Avoid thin content, duplicate content, or content that merely rehashes what’s already out there.
• Comprehensive Coverage: For your key topics, are you providing thorough and complete information? Don’t leave users needing to go elsewhere to find answers.
• Readability and User Experience (UX): Is your content easy to read and consume? Use clear headings, short paragraphs, bullet points, and high-quality visuals.

2. E-E-A-T Signals: Building Trust and Authority

• Demonstrate Experience: If your content offers practical advice, ensure it’s backed by real-world experience. For example, if you’re writing about digital marketing in Australia, share case studies or insights from local campaigns.
• Showcase Expertise: Who is creating your content? Are they genuinely knowledgeable in the subject matter? Highlight author bios, credentials, and any relevant affiliations.
• Build Authoritativeness: Are you recognized as a go-to source in your niche? This involves not just on-page content but also building strong backlinks from reputable Australian (and international) websites and gaining mentions on authoritative platforms.
• Foster Trustworthiness: Ensure your website is secure (HTTPS), your contact information is easily accessible, and your privacy policy is clear. For e-commerce, transparent shipping, return policies, and customer service are critical. Testimonials and reviews can also build trust.

3. Technical SEO Health: The Foundation

• Core Web Vitals: These metrics (Loading, Interactivity, Visual Stability) are already ranking signals, and their importance is only set to grow. Ensure your website loads quickly, is responsive, and provides a smooth user experience on all devices, especially mobile, which is crucial for Australian users on the go.
• Mobile-First Indexing: Google primarily uses the mobile version of your content for indexing and ranking. Ensure your mobile site is fully optimized and offers the same quality content and experience as your desktop version.
• Crawlability and Indexability: Can Google easily find and understand all the important pages on your website? Use Google Search Console to identify and fix any crawling errors or indexing issues.
• Structured Data: Implement schema markup where appropriate to help Google understand the context of your content and potentially enhance your presence in search results (e.g., rich snippets).

4. Backlink Profile: Quality Over Quantity

• Natural Link Building: Focus on earning high-quality, relevant backlinks from authoritative Australian and global websites. This should be a natural byproduct of creating excellent content that others want to cite.
• Disavow Harmful Links: Regularly audit your backlink profile and disavow any spammy or low-quality links that could be harming your site’s reputation.

What to Do if You’re Hit (Or If You Flourish!)

It’s important to remember that core updates are broad. If your rankings drop, it doesn’t necessarily mean you’ve done anything “wrong.” It might simply mean that other websites are now considered more relevant or authoritative for certain queries. Conversely, if you see a boost, it’s a strong signal that Google is recognizing the value of your efforts.

• Don’t Panic: Avoid making drastic, knee-jerk changes to your website.
• Analyze the Impact: Use tools like Google Analytics and Google Search Console to understand which pages, keywords, and traffic sources have been affected.
• Re-evaluate and Improve: If you see a decline, go back to the E-E-A-T principles and conduct a thorough content and technical audit. Focus on genuinely improving the quality and user experience of your site.
• Patience is Key: Recovery from a core update can take time, sometimes months, and often another core update to see significant shifts. Continue to focus on long-term, sustainable SEO strategies.

Partnering with Qubit International

Navigating Google’s core updates requires deep expertise and a proactive approach. At Qubit International, we live and breathe digital marketing in Australia. Our team is constantly monitoring algorithm changes, conducting in-depth analyses, and developing strategies that help our clients not just survive, but thrive in the ever-evolving search landscape.

Don’t let the July 2025 Core Update catch you off guard. Let our experts help you:

• Audit your current digital marketing strategy.
• Identify potential areas for improvement.
• Develop a robust plan to enhance your E-E-A-T signals.
• Optimize your content and technical SEO for maximum impact.

Ready to ensure your business is positioned for success in Google’s July 2025 Core Update and beyond?

Contact Qubit International today!

• Phone: +61 485353862
• Website: www.qubit-international.com
• Email: info@qubit-international.com